Archive for the ‘Ben James’ Category

Virtual Worlds – “What Does ROI Mean To You?”

Monday, April 16th, 2007

Recorded live at Virtual Worlds Spring Conference in New York on March 28, 2007.

How to ID your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning that worked and planning that didn’t. What opportunities do virtual worlds hold over other, more established, media formats. How do you insure that your campaigns quantified and verified. What does ROI mean to you?

Panelists:
Adam Pasick, Second Life Bureau Chief, Reuters (moderator)
Reuben Steiger, CEO, Millions of Us
Ben James, Communications Strategy Director, Rivers Run Red
Adrienne Meisels, Former VP New Business Ventures, AOL

 
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