Virtual Worlds – “Keynote: Sibley Verbeck of Electric Sheep Company”

Sibley Verbeck Keynote

Keynote:
Sibley Verbeck, The Electric Sheep Company

With the advent of virtual worlds networks, individual channels and individual shows can now create interactive versions of their franchises and engage fans directly, immersing them into the environment. Find out how to successfully extend a television brand, including measuring audience participation and extending the advertising business model.

 
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