Presenter:
Tor Myhren, Executive Vice President, Executive Creative Director, Leo Burnett Detroit
Leo Burnett Detroit helped its Pontiac client launch a presence in Second Life in November. Pontiac’s launch of its six-region land mass called Motorati Island began with a twist–an offer of free “land” for Second Lifers to create a vibrant car culture within the community. Staying true to the spirit of Second Life, which empowers members to build the community, Pontiac has provided parcels of land around Motorati Island to Second Life entrepreneurs and artists who wish to create their own projects devoted to car culture. This session will give attendees an inside glimpse of how Motorati Island came to be, and key learnings from being a major marketer in Second Life.
This entry was posted on Sunday, May 6th, 2007 at 11:04 pm and is filed under Leo Burnett, Metaverse Sessions, Pontiac, Tor Myhren. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
