Recorded live at Virtual Worlds Spring Conference in New York on March 28, 2007.
Viacom has emerged as one of the new media leaders combining television, 2D web and 3D virtual communities in one integrated system. Virtual Laguna Beach to Nickelodeon’s Nicktropolis, Viacom is helping define the next-generation media and advertising models. Virtual worlds allow media and entertainment innovators unprecedented new ways to engage consumers with the franchises they’ve enjoyed in front of their television screens.
Presenters:
Matt Bostwick, SVP, Franchise Development, MTV Music Group
Jeffrey B. Yapp, Executive VP, MTV Networks
Steve Youngwood, Executive VP, Digital Media, Nickelodeon
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