Randy Moss, Chair of SLCC 2007, joins the SecondCasters to talk about organizing SLCC 2007 and the issues that drew criticism and drama from the Second Life community.
The conference is scheduled for August 24-26 in Chicago. Be sure to look for SecondCasters Lordfly Digeridoo and Johnny Ming
Josh Fouts (SL: Schmilsson Nilsson) joins the Secondcasters to discuss the launch of the USC Center for Public Diplomacy in Second Life on Annenburg Island.
USC’s partner, the MacArthur Foundation will appear this Friday at noon EST for a discussion with Linden Lab CEO Philip Rosedale to discuss philanthropy in virtual worlds.
This episode also features a special interview with Jerry Paffendorf (SL: SNOOPYbrown Zamboni) who along with Christian Westbrook (SL: Christian Prior) produced the exhibit “Destroy Television”, an interactive virtual art installation, which operated for 10 days in Second Life and in the NYC Fuse Gallery. More information on the Destroy Television exhibit can be found here and the Directors cut of the entire event can be downloaded here.
The Secondcasters are joined by guest host Roslin Petion of Roslin Petion of Tete A Pied and SecondStyle Magazine.
The group interviews Jen and Corey of Bucket a podcast about many hilarious things including Second Life. The group discusses Fluffy Bunny and Bucket’s Nowhereville Concert series, kicked off by Rich Palmer in May.
Can avatars get thirsty? They may not thirst for real life beverages, but certainly they seek exciting virtual experiences. C.C. Chapman (SL: Cleon Goff) and Steve Coulson (SL: Gideon Television) of Crayon join the podcast to discuss Coca-Cola’s Virtual Thirst contest.
The contest, which is accepting entries through May 25th, is a search for the ultimate Second Life Coca-Cola experience generator. Winners of Virtual Thirst will win $500,000 Lindens and a trip to San Francisco to have their contest entry turned into a Second Life design by Millions of Us.
You can send in your entry by email, video, or in Second Life.
This session will focus the pros and cons of different styles of virtual worlds applications; what value they bring to a company or brand. What are the demographic opportunities and control over reach, frequency and timing? What is the best format to stay in front of a truly engaged audience? Branding, social networking, promotion, education, ecommerce, employee collaboration, test-marketing, content generation, training, recruiting and new product development – what application works best and under what circumstances.
Moderator:
Eric Rice
Panelists:
Jason Stoddard, Managing Partner, Interactive, Centric
Robert Gehorsam, President, Forterra Systems Inc.
Paul Ledak, VP of Development, Digital Convergence, IBM
Michael Wilson, CEO, Makena Technologies
Presenter:
Tor Myhren, Executive Vice President, Executive Creative Director, Leo Burnett Detroit
Leo Burnett Detroit helped its Pontiac client launch a presence in Second Life in November. Pontiac’s launch of its six-region land mass called Motorati Island began with a twist–an offer of free “land” for Second Lifers to create a vibrant car culture within the community. Staying true to the spirit of Second Life, which empowers members to build the community, Pontiac has provided parcels of land around Motorati Island to Second Life entrepreneurs and artists who wish to create their own projects devoted to car culture. This session will give attendees an inside glimpse of how Motorati Island came to be, and key learnings from being a major marketer in Second Life.
Keynote:
Sibley Verbeck, The Electric Sheep Company
With the advent of virtual worlds networks, individual channels and individual shows can now create interactive versions of their franchises and engage fans directly, immersing them into the environment. Find out how to successfully extend a television brand, including measuring audience participation and extending the advertising business model.
Never before have there been so many new outlets for marketing. Find out from leading experts how to create a virtual worlds presence that integrates and complements your existing marketing activities.
Moderator:
Greg Verdino, VP/Director of Emerging Channels, DIGITAS
Panelists:
Joel Greenberg, Sr. Planner, GSD&M
Roger Holzberg, Vice President – Creative Director / Walt Disney Parks and, Resorts Online
Randal Moss, Manager of Futuring and Innovation Center, American Cancer Society
Paul Hemp, Senior Editor, Harvard Business Review
Keynote:
Colin J. Parris, Ph.D., VP, Digital Convergence, IBM Research
Under his leadership IBM has formed an emerging business born from the IBM Innovation Jam around emerging technologies and virtual worlds. Join Colin to hear how IBM has been experimenting in virtual worlds for business in three key areas: virtual commerce and work with clients to apply virtual world to business problems; driving new kinds of collaboration and education; and experimentation in pushing the limits with a broad community on what might be possible in virtual worlds.
Accurately reading the tea leaves for tomorrow is sometimes more art than science. Hear from the experts what demographic trends are emerging and what to expect for the rest of 2007 and beyond. A look at established and emerging platforms coming to market or having recently entered the marketplace. This lecture will speak from experience in how to take advantage of opportunities inherent in new platforms.
Moderator:
Corey Bridges, Co-founder, Executive Producer, & Marketing Director, The Multiverse Network (moderator)
Panelists:
Jerry Paffendorf, Resident Futurist, The Electric Sheep Company
Reuben Steiger, CEO, Millions of Us
Mark Wallace, Journalist, 3pointD.com
John Donham, VP Production, Areae Inc.
